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Media Strategy Manager, Reality Labs, Wearables + Metaverse
We are seeking a highly skilled and experienced Media Planning Manager to join Meta's Global Reality Labs team. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Retail, and Partnerships teams, to devise and execute campaigns that ultimately get more people to buy our new Wearables and Metaverse products through effective and innovative media strategies and plans. You will leverage demonstrated experience in paid media, media measurement and analytics, audience insights, digital / social platforms, and marketplace trends to develop and implement effective, forward-thinking media strategies within integrated go-to-market plans.
This role requires experience with thought leadership, cross-functional collaboration, and a proven capacity to drive flawless execution across tests and scaled programs with multiple channels and partners, to deliver measurable business impact. You will be expected to champion a data-first approach, utilizing analytics and programmatic platforms to refine targeting, execution, measurement and optimization. We are looking for someone who sees patterns that others don't, who pushes for innovation, mobilizes teams and can orchestrate media to be as impactful as possible.
Media Strategy Manager, Reality Labs, Wearables + Metaverse Responsibilities
- Serve as primary media point of contact and single-threaded owner of integrated media strategy, channel planning and campaign execution across Meta's owned and off-platform channels
- Develop data-informed media strategies grounded in objectives, audience, channel, and marketplace insights, to drive innovation and business outcomes
- Provide thought leadership and strategic analysis to shape go-to-market approaches
- Define clear media strategy briefs, including campaign parameters, audience and channel strategies, testing and learning agendas
- Leverage analytics, measurement models, and programmatic buying to develop, execute, and optimize media strategies
- Demonstrated experience understanding of the evolving media landscape, audience insights, competitive activity, and emerging platforms
- Analyze performance, historical learnings, and business needs to to optimize strategies and identify improvement opportunities
- Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and agency teams to deliver integrated, high-impact work
- Enable connections between cross-functional teams, build trust and lead communications on priorities for Media to internal teams, agency, and marketing leadership
- Incorporate industry innovation and best practices
- Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
- Own the finance process including raising purchase orders for agencies and accurately track investment and invoices
Minimum Qualifications
- 10+ years of experience in media planning or managing large-scale consumer campaigns, either within an agency or a client organization
- Experience creating compelling executive-level communications and presenting to executive stakeholders
- Experience in planning and executing integrated, multi-channel media strategies and plans, including Meta-certified in digital planning skills (Meta Blueprint)
- Proven experience in influencing cross-functional teams and drive alignment
- Demonstrated experience understanding of the trends impacting media, measurement and analytics
- Experience identifying optimization and audience opportunities through data and research
- Experience managing media agency resources
- Experience using media measurement and analytics, with skills to translate data into actionable recommendations and optimizations
- Demonstrated communication, organization and project management experience
- Proven experience operating in deadline-sensitive, ambiguous environments
Preferred Qualifications
- Experience partnering closely with creative teams to align creative and media strategies
- Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)
- Hands-on experience with programmatic media buys, audience segmentation, and in-flight optimization
- Demonstrated experience with driving media innovation and efficiency by integrating emerging AI and machine learning technologies across the media lifecycle, including planning, targeting, optimization, and measurement
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Social Media Manager, Instagram & Threads
Meta is seeking a talented Social Media Manager to lead content strategy and community management for Instagram and Threads. In this role, you will be responsible for growing organic reach, deepening audience engagement, and driving brand storytelling across two of the world's most influential social platforms. You will work closely with creative, product, and growth teams to develop campaigns that resonate with diverse global audiences.
The ideal candidate brings a deep understanding of social media culture, a creative eye for content, and strong analytical skills to optimize performance. You will own the editorial calendar, manage influencer and creator partnerships, and represent the brand voice across all public-facing channels.
Responsibilities
- Own the social media content calendar for Instagram and Threads, including planning, creation, publishing, and performance analysis
- Develop and execute creative campaigns that drive engagement, follower growth, and brand awareness
- Manage relationships with creators, influencers, and media partners to amplify content reach
- Monitor trends, competitor activity, and platform algorithm changes to adapt strategies in real time
- Analyze performance data and present insights to cross-functional stakeholders
- Collaborate with the creative studio to produce compelling visual and written content
- Define and maintain the brand voice across Instagram and Threads with consistency and authenticity
- Manage community interactions including comments, DMs, and trending conversations
Minimum Qualifications
- 5+ years of experience managing social media accounts for a major consumer brand or media company
- Deep knowledge of Instagram and Threads platform mechanics, algorithm, and best practices
- Proven track record of growing social media audiences and engagement metrics at scale
- Strong copywriting and visual storytelling skills
- Experience with social analytics tools (e.g., Sprinklr, Brandwatch, native analytics)
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
Preferred Qualifications
- Experience launching and growing a Threads presence for a major brand
- Background in influencer marketing or creator economy partnerships
- Familiarity with Meta's advertising platform and how paid and organic strategies intersect
- Experience with video production for social media formats (Reels, Stories)
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
$110,000/year to $155,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
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Senior Media Manager, Global Brand Marketing
Meta's Global Brand Marketing team is looking for a Senior Media Manager to lead integrated media planning and execution for global brand campaigns. You will be responsible for developing media strategies that elevate Meta's brand across international markets, working with regional teams to ensure consistency while allowing for local relevance.
This is a high-impact role requiring strong cross-functional leadership, the ability to manage complex multi-market campaigns, and a deep understanding of global media ecosystems. You will partner with agencies, creative teams, and market intelligence to build campaigns that drive meaningful brand lift at scale.
Responsibilities
- Lead end-to-end media planning and buying for global brand campaigns across digital, TV, OOH, and emerging channels
- Develop market-specific media strategies in partnership with regional teams across EMEA, APAC, and LATAM
- Manage agency relationships and ensure media investments align with brand and business objectives
- Build and maintain media measurement frameworks to evaluate campaign effectiveness across markets
- Provide strategic guidance on media mix optimization based on audience insights and performance data
- Collaborate with the brand creative team to ensure media placements maximize impact of creative assets
- Present media strategies and results to senior leadership and key stakeholders
- Stay ahead of global media trends, platform developments, and audience behavior shifts
Minimum Qualifications
- 8+ years of experience in media planning or brand marketing, with at least 3 years in a global role
- Proven experience managing multi-million dollar media budgets across multiple international markets
- Strong understanding of global media landscapes including TV, digital, programmatic, and social
- Experience leading agency relationships and cross-functional teams
- Demonstrated ability to translate brand strategy into actionable, measurable media plans
- Excellent communication skills with experience presenting to senior stakeholders
Preferred Qualifications
- Experience working on corporate or product brand campaigns for a technology company
- Knowledge of brand measurement methodologies including brand lift, awareness tracking, and attribution
- Fluency in a second language (Spanish, French, or Mandarin preferred)
- Experience with AI-powered media planning tools and emerging ad formats
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
$145,000/year to $205,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Apply for this job
Take the first step toward a rewarding career at Meta.
Media Manager Lead, Facebook & WhatsApp Growth
Meta's Growth Marketing team is looking for a Media Manager Lead to own paid media strategy and execution for Facebook and WhatsApp user growth initiatives. You will be responsible for designing and scaling performance campaigns that accelerate new user acquisition, re-engagement, and retention across key global markets.
This role requires a data-driven mindset, deep expertise in performance media, and the ability to identify growth opportunities through experimentation and rigorous analysis. You will manage a team of media specialists, work with partnership teams, and collaborate with product marketing to connect media investments to business outcomes.
Responsibilities
- Lead performance media strategy and execution for Facebook and WhatsApp growth campaigns globally
- Design and manage large-scale paid media programs across social, search, display, and app stores
- Build and lead a team of media specialists focused on user acquisition and retention
- Develop testing frameworks for creative, targeting, bidding, and audience experimentation
- Partner with data science teams to build attribution models and growth measurement systems
- Manage media agency relationships and third-party platform partnerships
- Report on campaign performance and deliver actionable insights to executive leadership
- Identify new channels and media partnerships to expand growth reach
Minimum Qualifications
- 8+ years of experience in performance marketing or growth media, with 2+ years in a lead or management role
- Deep expertise in paid media channels including Meta Ads, Google Ads, Apple Search Ads, and programmatic
- Strong analytical skills with experience using SQL, Python, or BI tools for media analysis
- Proven track record of driving measurable user growth through media optimization
- Experience managing multi-million dollar performance media budgets
- Excellent leadership and communication skills
Preferred Qualifications
- Experience growing a messaging or social platform in emerging markets
- Knowledge of privacy-preserving measurement techniques (e.g., MPC, differential privacy)
- Background in mobile app marketing and app store optimization
About Meta
$130,000/year to $185,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Learn more about benefits at Meta.
Apply for this job
Take the first step toward a rewarding career at Meta.
Social Media Strategist, AI Products
Meta's AI Products team is hiring a Social Media Strategist to shape how we communicate breakthroughs in artificial intelligence to the world. You will be responsible for developing and executing social media strategies that make complex AI concepts accessible, exciting, and trustworthy for consumer audiences across all major platforms.
You will work at the intersection of technology, storytelling, and community, translating cutting-edge AI research and product launches into compelling social narratives. This role requires someone who is equally comfortable with data-driven decision making and creative content ideation, and who can move fast in a rapidly evolving field.
Responsibilities
- Develop and execute social media strategy for Meta's AI products including Meta AI, Llama, and AI-powered features across Meta apps
- Create editorial content calendars, oversee content production, and publish across platforms including X, LinkedIn, YouTube, Instagram, and Threads
- Translate technical AI announcements into accessible, engaging social content for consumer and developer audiences
- Monitor social listening data and community feedback to inform product and communication strategies
- Partner with AI research teams to identify story opportunities and communicate breakthrough moments
- Manage crisis communications and brand reputation for AI-related topics on social platforms
- Track and report on social media KPIs including reach, engagement, sentiment, and share of voice
- Identify and engage with key AI influencers, researchers, and thought leaders in the space
Minimum Qualifications
- 5+ years of social media strategy experience, with at least 2 years focused on technology or AI products
- Demonstrated ability to explain complex technical topics in clear, engaging language for broad audiences
- Strong portfolio of social media campaigns and content demonstrating creative and strategic thinking
- Experience with social listening and analytics platforms
- Comfortable working with engineers, researchers, and product managers as a communications partner
- Excellent written communication and editorial judgment
Preferred Qualifications
- Background in science communication, tech journalism, or developer relations
- Experience using generative AI tools for content creation and production workflows
- Knowledge of AI ethics, safety, and responsible AI principles
- Prior experience at an AI company, research lab, or major tech platform
About Meta
$120,000/year to $162,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Learn more about benefits at Meta.
Apply for this job
Take the first step toward a rewarding career at Meta.
Senior Social Media Manager, Metaverse & Wearables
Meta Reality Labs is seeking a Senior Social Media Manager to lead the social media presence for our Metaverse and Wearables product portfolio, including Meta Quest, Ray-Ban Meta smart glasses, and emerging spatial computing products. You will be the voice of these groundbreaking technologies to millions of fans, enthusiasts, and potential customers worldwide.
This role requires a unique blend of consumer hardware expertise, content creativity, and community-building skills. You will develop and execute channel strategies across all major platforms, collaborate with product teams on launch campaigns, and grow an engaged community of advocates for the next generation of computing.
Responsibilities
- Own and grow social media channels for Meta Quest, Ray-Ban Meta, and Reality Labs across Instagram, TikTok, X, YouTube, and Facebook
- Lead social media strategy and content production for major hardware launches and software updates
- Build and nurture a passionate community of Metaverse and wearables enthusiasts
- Manage creator and influencer partnerships to amplify product storytelling and drive authentic advocacy
- Collaborate with product, engineering, and design teams to communicate key features and innovations
- Develop content series and formats that showcase unique use cases for spatial computing and wearable AI
- Track community sentiment and surface product feedback from social channels to internal teams
- Lead a small team of social media specialists and external content partners
Minimum Qualifications
- 7+ years of social media management experience, with 3+ years for a consumer hardware or gaming brand
- Proven track record of growing social audiences and engagement for product-focused channels
- Experience managing social media for hardware product launches with cross-functional stakeholders
- Strong creative direction skills with experience briefing and managing content production teams
- Familiarity with VR/AR technology and the gaming/enthusiast community landscape
- Excellent leadership and project management skills
Preferred Qualifications
- Personal experience with Meta Quest or Ray-Ban Meta products
- Background in gaming, esports, or consumer technology communities
- Experience with live streaming platforms and content formats
- Knowledge of spatial computing and immersive media production
About Meta
$140,000/year to $195,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Learn more about benefits at Meta.
Apply for this job
Take the first step toward a rewarding career at Meta.
Our best ideas happen together
Teamwork drives innovation, cultivates human connection and supports constant learning. Our best work comes through collaboration and combining our collective skills.
Hear from people building at Meta
"The scale of problems we solve at Meta is unlike anywhere else. Every day I'm working on systems that impact billions of lives — that's what gets me excited to come in every morning."
"What I love most about the AI team at Meta is the freedom to pursue bold, long-term research while still seeing it shipped in products people actually use. That combination is incredibly rare."
"Reality Labs gave me the chance to invent things that haven't existed before. We're not iterating on existing products — we're building the next computing platform from scratch. It's challenging and exhilarating."
Explore hands-on learning opportunities
Whether you're just starting out or deep into your PhD, find a program that will accelerate your growth at Meta. Every year, thousands of students, researchers, and early-career professionals join Meta through structured programs designed to maximize impact and learning.
Collaborate and connect to drive new ideas
Come work alongside passionate individuals who are excited to learn and love what they do. At Meta, you'll work on problems that matter, with people who inspire you, in an environment built for high performers who want to do the best work of their careers.
Build the future of human connection
At Meta, we believe in impact and building a career where you're challenged and valued in teams that are the best at what they do. We operate with a flat structure that empowers individual contributors to drive decisions and move fast.
From developing category-defining products to testing and launching wearables at global scale, there are many ways you can help us build the future of human connection. Meta's culture is built on five core values: Move Fast, Be Bold, Focus on Long-Term Impact, Build Awesome Things, and Live in the Future.
"I love building at Meta — from the moment we start, we're thinking about how everything connects. The scale is humbling and the autonomy is real."
"At Meta, I've had the opportunity to go deep on problems nobody else has solved. My manager trusted me to own entire product surfaces within my first year."
Benefits at Meta
We take care of our people so they can focus on what matters most — doing extraordinary work. Our benefits are designed to support you and your family at every stage of life.
Health & Wellness
Medical, dental and vision for you and dependents. On-site clinics, counseling, wellness reimbursement up to $3,000/year, and mental health days.
Compensation
Top-of-market base salary, performance bonus, RSUs that vest quarterly, and a 401(k) with 50% company match up to the IRS limit.
Family Support
4 months paid parental leave for all parents, $10,000 fertility benefits, adoption and surrogacy support, backup childcare, and family planning resources.
Learning & Growth
$6,000 annual learning stipend, conference attendance, internal Meta University courses, mentorship matching, and strong internal mobility culture.
Remote & Flexible Work
Remote-eligible roles, flexible hours, and a $1,000 home office stipend to set yourself up for success wherever you work.
On-Campus Perks
Free meals, on-site gyms, bike rentals, laundry service, and shuttle transportation across all major campuses.
Global Opportunities
Transfer opportunities across 70+ global offices. Work with teams across time zones and experience Meta's international footprint first-hand.
Time Off
21 days PTO, 11 paid holidays, 3 weeks additional paid leave for caregiving, and a 30-day sabbatical every 5 years.
Life at Meta
Our campuses are designed to foster spontaneous collaboration and creative thinking. From world-class amenities to dedicated quiet spaces and innovation labs, Meta's offices are places where great ideas can happen anywhere.
Building a more inclusive Meta
We believe that a diverse team builds better products. Meta is committed to creating an environment where every employee feels a sense of belonging — regardless of background, identity, or perspective.
Our Employee Resource Groups (ERGs) serve as communities for underrepresented employees and allies, including groups for Black, Hispanic/Latinx, LGBTQ+, Asian, Veterans, Parents, and People with Disabilities.
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